Danny Rowe Racing and Vektor Vodka announced today a longterm partnership that will see Rowe’s and his supercharged C7 Corvette Pro Mod representing the ultra premium spirit starting at this weekend’s DRAG ILLUSTRATED World Series of Pro Mod, the remainder of the J&A Service NHRA Pro Mod Drag Racing Series tour and beyond.
Based out of Phoenix, Arizona, Vektor Vodka is in the midst of an aggressive nation-wide expansion, which this new partnership with Danny Rowe Racing is at the center of.
“This is the culmination of many months of hard work and planning,” says Mark Williams, CEO of Vektor Vodka. “To see Danny’s wicked supercharged Corvette in our Vektor colors is truly thrilling. It looks incredible sitting still, honestly, and I’m sure it willl look even better on the drag strip in front of thousands of fans.”
Williams continued, “Vektor Vodka is a brand that most assuredly appreciates the passion and enthusiasm of racers and race fans. We’ve seen firsthand the power of being partnered with a high-level, extremely visible race team, and we’re excited to launch this partnership in Denver at the World Series of Pro Mod and continue our efforts throughout the remainder of the 2017 NHRA Pro Mod Drag Racing Series season in Indianapolis, St. Louis, Charlotte and Las Vegas – all markets that are very important to us.”
Danny Rowe, team owner and driver of the now white-gold-and-chrome C7 Corvette Pro Mod, could hardly contain his excitement for the new relationship with Vektor Vodka during an on-site display the team arranged in the days leading up to the World Series of Pro Mod at Denver-based Applejack Wine & Spirits.
“Mark [Williams, CEO], Fran [Vivenzio, National Sales Manager] and I have been working on putting this deal together for awhile now, and it’s so rewarding to see it all coming together now,” starts Rowe. “Both Mark and Fran, as well as the whole Vektor Vodka team, are passionate about drag racing and excited about leveraging the hardcore fan-following of Pro Mod to grow their brand. We’re excited to introduce the racing world to Vektor Vodka, and hope to kickstart this deal with a $100,000 victory at the World Series of Pro Mod this weekend.
“I also have to thank Rod Burke at Burke Designs and Matt Caheely at MCAutoWerx in Ringgold, Georgia, for all the handwork and effort to bring Vektor Vodka’s vision to life. Rod worked around the clock on the design of the car, especially incorporating some of Vektor’s signature lines, colors and stylistic cues, and we’ve been in love since we first laid eyes on his renderings. And what more can you say about Matt and the guys at MCAutoWerx? The custom wrap turned out spectacular – especially all the crazy chrome work – and we’re very appreciative.”
Danny Rowe will take to Bandimere Speedway’s famed quarter-mile drag strip behind the wheel of the new Vektor Vodka Corvette Pro Mod for the DRAG ILLUSTRATED World Series of Pro Mod on Friday, August 4, 2017. Final eliminations for the historic event will take place on Saturday, August 5, 2017.